You might be asking yourself why Laredo boots? Honestly when people think of western boot brands they think Ariat, Tony Lama, Double H, Justin, even Durango before Laredo comes to mind.
The answer is quite simple. VALUE. Most brands have an ebb and flow. Right now Laredo is offering a great value to us and the consumer.
Here's why:
In an effort to hang on to margin, many boot brands have started to cement or glue the soles on boots. They are disguising this practice quite well. The boots look as though they are stitched together, but in reality they are only cemented.
The reason this is a problem for most of our customers is this: our customers actually work in these boots. Over time with exposure to barnyard acids, chemicals and mud and water, the cement starts to let loose. At that point the soles of your boots will start to flop as you take a step.
Laredo does have a few boots that are cemented, but the majority of their boots are still welt construction. That means that the soles are actually sewn on the uppers. Where the VALUE comes in is this: to sew the boots together is much more costly than gluing them together. So when you can buy a sewn together boot for the same or less price than a glued boot, you are getting far more for your money.
Stop out today and take a look. Try on a pair or 5. Our great staff will answer your questions. I'm confident that we can fix you up. Our boot selection and knowledge is unmatched for hundreds of miles.
Until next time,
Blessings,
Travas
For years the Watertown Winter Farm Show has drawn 1000's of attendees to Watertown in February. Here at Trav's, it is always an exciting week.
Many of our customers live a great distance from Watertown, so this is often the one time a year that we get to "catch up" with them. Through those conversations we are able to find out how their family has been, we find out about new additions to their families, and we share in the pain of their losses as well.
The last few years have been a struggle for many in the ag business. The reasons for the struggle are well documented in the news and around the tables at local gathering places for a cup of coffee. We share in these struggles with them as well. It is often said the health on the farm is felt on every main street in Ag country.
As I have grown in my faith, I have learned that the pain that we feel business-wise is minute compared to the everyday struggles that some producers are enduring. This store is so much more that just a place to shop. It is a place to come for compassionate customer service. A place that will always offer the best value we can. A place where you will always have many options from which to choose.
I believe with everything in me that God wants good for us all. To that end, I have immense faith that He will see us all through these challenging times together. Please come to Watertown for the Farm Show. Visit with your friends from near and far. Learn something new that may enhance your life.
While you are in town for the Farm Show, take time to stop and see us at Trav's Outfitter. We will always have a cup of Caribou coffee or a bottle of Trav's water waiting for you. We have some great specials that you can take advantage of as well.
Until next time,
Blessings,
Travas
But we are back at it. Here at Trav's, that means that it’s time to start to clear product. For us there is still a lot of winter left. So you will be able to find savings on outdoor wear that you can get a lot of use out of. There are savings in most every category throughout the store. We have placed most of our orders for Fall 2020 already, so we know what has to go.
There will be many exciting changes in insulated workwear for Fall 2020. There will also be some noticeable changes in our product mix for Fall as well.
We are motivated to move some categories. Ladies clothing and outerwear is one of them. Ladies tops are on the markdown list. We have a whole rack of tops at $9.99. These are up to $50 shirts. We have a large group of hunting boots at just $59.99. These are up to $170 values. We have large groups of athletic shoes for both men and women starting at $59.99.
Stop out when you have some time. Look around our nice space. There is so much here that you might not expect. Nearly all of it is on sale.
In about 6 weeks Spring 2020 merchandise will start to flow in.
Please be safe. Take a few extra minutes when you are driving. Watch for others on the roads.
Until next time,
Blessings,
Travas
]]>I really do not like that we have to start advertising Christmas the day after Halloween.
There it is. I feel relieved for having said this.
But the world that we are living in operates in this fashion. The tide is too strong. In order for us to survive in retail, this is what we must do. One aspect of Holiday shopping that we won't cave in on is the sanctity of the Thanksgiving holiday.
One of the tenants of my faith is thanksgiving. Maybe that is why I see so much value in Thanksgiving. I am so humbled and thankful for all that has been provided/entrusted to me, personally and professionally. Each time we are blessed with recognition for whatever it may be, I can't help but feel thankful. Most of the time the true credit goes to someone other than me: one of our great staff members. Someone that is of great value to our company that is not on the payroll at Trav's.
Once we get our fill of turkey, we are full on selling. And luckily our customers are full on buying.
Stop out and see us. We have so many categories of merchandise that you wouldn't expect from us. We have some of the best retail staff in Eastern SD. We are so thankful for the business our customers have entrusted us with.
I hope to see you during this wonderful Christmas Season.
Be safe.
God's Blessings to you all,
Travas
]]>The question is asked of us often. "How does Trav's prepare for winter?"
As you can imagine, it starts before the current winter is over. By mid-November 2019, we will start to book goods to be delivered in September 2020. It’s challenging to know what we need before we know how items have performed in the current year.
When the goods start flowing in during August and September, it is initially easy to get them in their correct categories and get the merchandising correct. By late October, all bets are off. Our inventory reaches its highest level. At that point it gets a bit messy around Trav's.
All is made right by mid to late November when the inventory levels start to go the other way - down.
Today, I handle the "roller coaster" ride better than I ever have. There is the excitement of all of the new and innovative products that we’ve found for our customers. Then as I watch the payables rise every week to huge numbers, the "doubt" sets in. "Did we over buy?" "What was I thinking when I bought this?" "I sure hope the customers haven’t forgotten about us!"
Each year we settle into a great rhythm, that by Thanksgiving is actually really enjoyable.
Thank you for continuing to trade with us. We are blessed to do what we do.
Until next time,
God's Blessings,
Travas
]]>In 1991, we had a rep for Reed Leather that thought that we could do a lot of business if we went out to Sturgis to sell. That August we loaded a U-haul truck with $85,000 worth of leathers and headed to Sturgis. We had secured a space a half a block off Main. I slept in the cab of the truck. We sold from 8 am ‘til 11 pm for 9 days straight. When all of the dust cleared we lost $15,000.
I did meet an interesting guy that was selling shirts next to us. His name was John: hardcore biker from Kentucky. We talked about bikes. He gave me a week-long crash course on the history of American motorcycles. After a week’s time, I was hooked.
The following year we went back out to Sturgis to vend again, this time selling boots. We worked twice as hard, sold a lot of boots, and when the dust settled we made about what we had lost the year before.
Since 1993, I have gone to Sturgis for pure enjoyment. So many memories have been made. 1000's of miles ridden out to and around the Black Hills. The last 4 years I have ridden out and back twice during the week just to get more miles in.
Often people say to me, "I've been there, it’s the same every year." There is some truth in that statement, but the people you meet are rarely the same. The beauty of the Black Hills needs to be re-learned each year. The rumble of 1000's of motorcycles cannot be replicated anywhere else quite the same. The feeling of a leather jacket sliding over sun tanned arms on a cool evening. These are all experiences that I look forward to each year.
If you are headed out, PLEASE ride safe. If you need good gear that is tested by real riders stop out to Trav's Outfitter. We can fix you up.
Take time while you are riding to enjoy God's creation.
Until next time,
Blessings,
Travas
]]>But it is a great opportunity for you, our customer. There are some great deals on really nice shoes and footwear.
Mother nature was tough this year. We all know this well. We are trusting that cold weather will hold off some.
We have casual shoes from Columbia, Keen, Merrel and many other brands starting at $49.99. Asics athletic shoes at just $59.99. All men's and ladies sandals and flips are a minimum of 20% off. Our entire stock of men's and women's summer tops and bottoms is 25% off at least. And there are many other savings in the ladies footwear area: Z Alexus shoes just $39.99, 20 styles of ladies Twisted X Mocs just $59.99, ladies boots of all types on sale.
Stop out soon for the best selection. Once this stuff is gone you will have to wait until next year.
Fall goods are starting to come in, and we have a great line up coming this Fall!
As always, thank you for your continued support.
Until next time,
Blessings,
Travas
]]>But seriously, for her mother Vivian, this is a big weekend. At 92, she is the last remaining one from her family. All of Vivian's brothers and sisters have passed. She does have a couple of sister-in-laws remaining. So she is excited to see her family - nieces and nephews and many of my wife's family will be there.
Family reunions seem to be fading away. My father mentioned this years ago. He remembers a time when families all worked together on the land. Most of the time spent was just trying to make a living - getting the work done. So for them, family reunions were a time to spend together socializing.
Sometimes family reunions are really stressful. In many families there are family members that don't see eye to eye. Sometimes there are past hurts. Comments made out of frustration. Things said or left unsaid. Things done or left undone. Sherri and I have some of that in both our families. The truth is, it can make family reunions hard sometimes.
For me, forgiveness has been the answer. Forgiveness doesn't always equal resolution, but as I look at how I handled some family situations, I am less than impressed with my own actions. The taste of eating "crow" sometimes becomes familiar. As I have started to lead with forgiveness, I am finding that others are showing me grace. Kinda neat how that works.
Whatever place you find yourself in when it comes to family reunions, please know that you aren't alone. Many have similar experiences to yours. The Lord hears and sees hurting hearts. I've found that taking my anxiety to him in prayer helps. Enough on this sermon.
One thing that we can for sure, beyond the shadow of a doubt, help you with at Trav's, is how you will look when you show up to that reunion. We have some really awesome looking clothing and footwear for men and women. Stop out. Take a look. I think you will be surprised what you can find here.
I'll be praying that all reunions will go well.
Until next time,
Blessings,
Travas
]]>Of course none of this would be possible without you. Without long-time, loyal customers that have put their trust in us to deliver good service and outstanding products, this hope remains only a dream.
We attend many trade shows. We visit with 100's of vendors. Trav's Outfitter is blessed with one of the best customer base in the United States. Thank You. I truly believe that when a customer comes through the door of Trav's, it is a blessing. We are given an opportunity to help make their lives better, and now we have the right space in which to do it.
I also feel a strong sense of relief. I know there are better terms, but I feel relieved. A project of this size never gets off the ground without making a few promises. Those promises are made in good faith, but have no grounds. There are countless hours spent preparing documents and presentations to convince people to believe in your vision.
There is also the sacrifice of time. Myself and my staff are blessed with loved ones and family that have supported this project. For over 4 years we have told many that this will work if they just help us. In this case, we have delivered. Each promise that we had to make to get this store built, we have been able to make good on, and that feels great! There is a relief in that.
Again, without our customers and community support, we would not have been able to keep these promises. Thank you.
I am excited. Excited for the future of Trav's Outfitter. We have added many new categories of footwear and apparel. Some have worked, others have not. I am excited to continue to bring new categories of product to Watertown. I am excited to see who our neighbors will be as the land around us gets developed. I am excited to see the growth of Watertown and to be a part of it. I am excited to watch our staff grow in their knowledge of retail as well as personally.
Thank you for all of your years of support. Thank you for a great first year in our new store. Stop out for a cup of coffee often.
Until next time,
Blessings,
Travas
]]>When I first started in retail in 1985, there was still a nice amount of clothing and footwear that was made here, but I still heard the question. Today the options are very limited. n work and western footwear, we know where they are still making boots in the USA: Scapoose, OR, Martinsburg, PA, Carthage, MO, Merril, WI, Red Wing, MN, El Paso, TX. I may have missed one or two, but that is about it.
Clothing is even tougher. Most of the fabric mils are gone. There are a few sock knitters left here. Let's look at WHY.
Many manufacturers abandoned USA production for cheaper labor, and some left for cheaper technology. (Mostly "borrowed" technology from a USA maker). Until the last 5 to 7 years, there were few regulations or safety measures in place to protect workers in China. Since those regulations/retirement/safety measures have been put in place, Chinese prices have risen to near US prices. Consequently, our industry is now headed to other countries for cheaper labor.
Why does this happen? Because US consumers demand cheap prices for goods. We all vote with our pocket books. We all want a "good deal". All the while we are not concerned about anyone but ourselves. We have more "stuff" than any generation before us. Why? Because we can buy stuff cheap. Lots of it.
The Made in the USA problem in 2019 is different though. There are companies that want to bring production back to the US. They CANNOT find people to work. Our Government has made it more advantageous to not work than to work. This is a huge topic for another blog.
The fact is manufacturers can't hire help. Many Americans are addicted to drugs. They cannot pass a drug screen. These problems are serious. They are serious for our economy and for the people that are slaves to their addictions.
I am fully aware that this comes off as a "downer". It is not meant to be. These are facts. We still live in the greatest economy in the world. If we want more Made in the USA choices, we need to be willing to pay a bit more. We need to be bold to help our neighbors and families get clean. We need to encourage those that can work but aren't to get back at it.
There is a dignity and self-pride that only comes from supporting ourselves.
Until next time,
Blessings,
Travas
]]>I am a 1988 graduate of Watertown High School. We still had KI-YI back then. In 1987, we were one of two groups that built the first two KI-YI cars. We were even able to drive them in the parade ourselves! There was lots of other fun that was had, I thank GOD that social media did not exist!
For me, my first couple of class reunions were kinda tough. The 5 year and ten year reunions were filled with 20-somethings that were either trying to continue their high school days or over-impress their classmates. Looking back, we were just trying to find our way in life. No harm, no foul.
By our 20-year reunion, many had found their way. It was a good experience for me. I was able to have meaningful conversations with many people that I hadn't seen in years, and it was fun to catch up. It was fun to hear about their families and their careers. Like most events, a few people do the lion's share of the work for all to enjoy. Looking back, we have been blessed to have classmates willing to do the work.
For our 30 year reunion, there didn't seem to be a group that was hungry to step up and plan, so a few of my classmates and myself formed a group. We met quite a few times. Funny how we all had great ideas but very few of them came to fruition. None-the-less, we got together as a class, and it was fun! I had no expectation that those I hadn’t spent much time with in high school would suddenly feel compelled to visit with me. My intention was to get as many of us together for a pleasant time, and we achieved that! We even had comments from classmates that said they weren't going to come, but were glad they had.
Many of my classmates have grandchildren. Some of us are on our second marriage. Some had made career changes. BUT we all were looking for a brief time to reminisce about our high school years. In some small way I hope that it was blessing to my classmates.
If a reunion is in your near future, consider taking it in. Sometimes attending ends up being less impactful for you than someone else. And if you want to make a good impression, you can stop out to Trav's. We have everything you need to look your best.
Until next time,
Blessings,
Travas
]]>Many motorcyclists start riding at young ages. They were raised around motorcycles. I was not that kid. Even though my father had a couple of bikes when I was a kid to save money on gas, none of them were available to me.
In my early 20's when I became a father, I decided chasing around to dirt tracks racing was not the best plan for my young family. I had always had old pickups, but was looking for another hobby.
In August of 1991, I went to Sturgis my first time. I went there to sell leather jackets and chaps. We did not do well, but I fell in love with motorcycles.
At age 23, I bought my first bike: a 1982 Ironhead Sportster. At 55 MPH, that bike shook and rattled like crazy, but those were the days. Harley was 3 years out to get a new bike and I wanted to learn to ride. By late 1995 when my new bike came in, I was ready to get off that Sportster.
So that is where it started for me. I have ridden thousands of miles since then. I have been blessed - only put one bike down over all these years. Lots of near misses though. Each time I ride I am reminded of the beauty and harshness of nature. At 70 degrees and no wind there is no place that I would rather be than on a motorcycle. At 40 degrees and a steady mist it makes me wonder why I ever started this hobby.
I have met many friends through motorcycling. I have amassed hundreds of great stories from riding all over our USA. This August, it will be 28 years in a row that I have made the trip to Sturgis. I am often asked about Sturgis. The fact of the matter is, you can enjoy the riding whether you are being naughty or nice, and I’ve been on both sides of that fence. There is just an energy that comes from thousands of motorcycles rumbling through the Black Hills.
We’ve started a weekly ride/drive that leaves from Trav's Outfitter each Wednesday night. We leave at 6 pm and try to be back to town before dark. It’s a great opportunity to get together with like-minded people and enjoy our machines. Whether you have a hot rod or a bike, come join us!
Until next time,
Blessings to you,
Travas
]]>I am not brand specific, but actually, I am shoe-construction specific for treating patients. There is not one shoe out there that will be perfect for every person. Shoes are built for foot types and picking the right shoe is extremely important. None-the-less, I tried the shoes first without an orthotic, then with an over the counter orthotic, and finally with my prescription orthotics. My heel continued to hurt despite the different orthotics in the shoe.
I diligently iced and stretched, went back to wearing my other shoes and prescription orthotics. I now have an appreciation for people that suffer from this pain.
The technical term is plantar fasciitis. Frequently called heel spur syndrome, this is probably one of the most frequent problems we see at the clinic.
I have an approach for treating heel pain that begins with conservative treatment options. I have subscribed to the theory that the spur does not hurt, it’s the inflammation caused by the pathology. My initial approach is to obtain x-rays to evaluate the bone structure and make sure there is no stress fracture of the heel. Once the x-rays have been evaluated, a physical exam of the foot is done to determine where the patient is having the most pain. Many people that suffer from plantar fasciitis may not have a spur at all on x-ray. I examine bilateral feet to make sure that the “good” foot does not have similar pains or symptoms. I then engage the patient in a treatment plan to address the pain.
I advise icing to help with inflammation. We give instructions on icing and to protect the skin from a frost-bite injury. We advise stretching and range of motion and provide instructions on what to do. I am a firm believer that a tight calf muscle is the driving force behind plantar fasciitis. There are other pathologies that can contribute and x-rays are needed to evaluate the structure of the foot.
Shoes are advised and I do recommend that they make sure the shoe is comfortable in the store. I have started to tell people that shoes break down, and they don’t necessarily break in.
There are several different over the counter orthotics that are available. There are good and bad, but these are mass-produced orthotics that are not patient or pathology specific. Some over the counter orthotics can be heated up to better fit a foot, which could provide a more “custom” application. Then, there are prescription orthotics that are made specifically for the patient. None are perfect. When evaluating for a prescription orthotic, I try to have the patient use an over the counter first and then if we have to modify the over the counter, it becomes a template for the prescription orthotic. I have had prescription orthotics for about 17 years now. I do use over the counter orthotics at times in boots or waders to help support my foot better though.
Other treatment options that are available are physical therapy, steroids, amniotic/chorionic tissue injections, platelet rich plasma injections, avoiding barefoot (cheap flip flops, house slippers, etc) and immobilization.
Some patients, even after having tried conservative treatment, have to have surgical correction.
Trav’s Outfitter has always treated my patients with concern and care. They help direct the patient to the orthotic and shoes we’ve advised to work best for their foot structure. They also have a shoe return policy that is extremely generous. If you happen to get a shoe that just doesn’t work for you, as long as you’ve only worn the shoe in the house, they will exchange it, NO QUESTIONS ASKED!
I appreciate all that Trav’s has done to help my patients get back to the activities they enjoy without having to worry about their feet!
If you have had these symptoms or pain in the feet that has been causing an interruption in your daily activities, or if you just don’t feel like doing things because your feet hurt, I encourage you to set up an appointment in the office to have an evaluation and x-rays of the feet to help you get back to those activities that you want to enjoy!
Scott Torness, DPM FACFAS
Brown Clinic Watertown (main office)
Milbank and Webster (outreach offices)
Ortonville, MN (outreach office)
605-886-8482
You can also see:
Dr Eric Woolley DPM AACFAS
Brown Clinic Watertown (main office)
Dawson, MN (outreach office)
Madison, SD (outreach office)
605-886-8482
And then when I wanted nice cowboy boots to wear on stage, I went straight to Travas. He found me exactly what I needed.
I remember when I wanted to get a new straw hat, I went in to the store and I knew what I was looking for but just couldn’t see it. Travas asked me “well what are you looking for?”
So I told him and he said, ”I think I have exactly what you want in a storage shed.” Travas and I stopped right then and drove to the storage shed. We looked through what he had in the shed and found exactly what I wanted. And that’s still the hat I wear on stage today.
Later, when I realized I would need a real career, I needed a pair of work boots. Once again, I stopped in to Trav’s, knowing from experience they would get me exactly what I needed.
I knew they wouldn’t just try to sell me something. They would listen to what I needed and then get it for me. I knew I could trust what they would suggest – that they weren’t going to sell me something that wasn’t what I needed or that wouldn’t work for me. And that’s what I got – my first or many pair of Carolinas.
Now, with their incredible new store, I can find more than just boots, hats, and clothes for shows and work – now I can stop in for an outfit to take my wife out – there’s more in that store than I would have ever imagined!
Before, the reason I went to Trav’s was for a shirt for gigs, now I go there for work, for hey dudes, socks for my wife, work boots and shoes – basically any clothing or footwear I could need.
Out of all my experiences with Trav’s Outfitter, the one that stands out the most is when I went to Mike and said I needed a comfortable work shoe that I could pull on. I was telling him about my heel problem (plantar fasciitis) and he got me a pair of Steel Blues and a pair of insoles to go with them.
Let me tell you, these are the most comfortable work boots I’ve ever worn. And I know it’s because Mike asked me a lot of questions – he didn’t just show me a shoe to sell me one. He wanted to know exactly what I was looking for – he was truly not just trying to make a sale but to find something that would provide comfort for me in my day-to-day work.
We’re very blessed to have not only a store like Trav’s Outfitter, but a staff of people who are truly concerned with the well-being of their customers. You can’t get service like that almost anywhere.
Thanks for taking good care of me, and of all who walk through your doors, Trav’s!
]]>My parents bought a house in the 800 block of East Kemp. The "block" is really 5 or 6 blocks all run together. There was only an alley in part of the block so there were plenty of spaces to hide. We climbed trees - not one single tree was safe in our neighborhood. Except Mr. Porath's - he had the most meticulous kept home and yard. He was never mean to us boys, but he was firm.
I remember getting going early in the morning. My mom wouldn't need to wake me - each day was a new adventure. We played ball, mostly football, some basketball. The house next to ours let us put up a backboard and hoop. We went through the skateboard phase, but that was fairly short lived.
My mom had said that I was to stay in the area, and as I’ve said before, she was really the only parent around. The rest of the group was in agreement that we ought to ride bike to St. Ann's hill. It would be great fun to skateboard down the hill. Imagine how fast we could get going! So one day after lunch, we headed out to the hill. It was a big journey, and against my mother's wishes.
I remember looking down the hill when we arrived thinking “this is going to be a rush.” We all got on our boards and started down. As young boys do, we were only focused on going fast. It never crossed our minds that we would need to stop. Well, the train tracks helped the boards stop, but we kept going. We were fortunate that there were no broken bones, just a few scuffs. One of hundreds of great childhood memories.
We wore the back tire off our bikes each summer. Not that we rode that far, we just loved to "skid" the back tire. We built wooden go-carts that we took turns pushing each other in.
One afternoon we built a go kart out of my father's metal cabinet that he kept his paint and stain in. We figured that if we took all of that stuff out of the cabinet, laid it on it’s back, tore the doors off and smashed the shelves out of it, that it would make a great go kart. It did! The trouble was that with two carts we could smash them into each other. The metal one did not fair well. To this day, I can remember the look on my father's face as he pulled into the driveway after a long day at work.
As I reminisce, I think about my Savior. All of the wonderful memories that he has provided me. All of the NOT smart things that I have been a part of - He has seen me through it all.
Get outside and enjoy the season! Make memories that will last a lifetime! If you need clothing or footwear to keep you protected, keep Trav's Outfitter in mind.
Until Next time,
Blessings,
Travas
The relief from the "writers block" ultimately came from the Resurrection Story. This old story is why we do everything that we do. For years I have focused on the suffering Christ did on our behalf. But this "Resurrection"? What do we do with this? I think this type of thinking should permeate from us. It should be the "glow" that others notice. Unspoken.
Here at Trav's, we love, but not in a worldly way. Only Christ loved perfectly, but we do our best to emulate Christ's perfect love.
We love our staff. We believe that our staff can't love our customers if we don't show them love first. I had a customer ask me just yesterday, "Is this "Thanking thing" that you all do a part of your training?" Not really a training thing for us. BUT, was great confirmation to me that Loving our staff is starting to spill over to our customers.
We love our community. Yes we love Watertown. But our community stretches far beyond Watertown. When good things happen we rejoice with our community. When things are tough we endure with our community. When we experience loss we grieve with our community. We are "invested". Not just financially, but emotionally as well.
We love our family. We love each of our immediate and extended families, but also the Trav's Family - from our retail store customers, to our Mobile Safety Truck customers. We also love our vendors. We work diligently to foster relationships that are mutually beneficial to our vendors, Trav's, and our customers.
This is a very small glimpse of what we are doing in the glory of the Resurrection. We hope that in the light of the Easter miracle this finds you well.
Stop out when your time allows. We always have a cup of Caribou coffee or a bottled water waiting for you.
Until next time,
Blessings to you,
Travas
Years ago at my former job we entered the lady’s apparel business during the Garth Brooks era. High rise jeans in every color under the rainbow. No back pockets. Every color of lace ropers to match. During that "boom" we sold the product just as fast as we would get it in. Much like any boom, those days came to an end. Western clothing cooled off as the market went on to the next big fashion trend.
In May 2004, when we opened our store out on Highway 20 we tried to carry some lady’s western apparel. Our space was small and it was hard to really merchandise it well. We were also selling men’s so much better, so the decision was made to no longer carry lady’s apparel. However, we continued to sell women’s boots.
When we started planning for our new store, we knew we needed to re-enter the women’s apparel market. And boy did we go all in! We are carrying almost all categories in lady’s apparel: Basics. Casual. Dressy casual. Jeans. Shoes - lots of shoes!
We had a great Holiday 2018 selling season, have made a few adjustments, and are excited about all we have in stock for Spring 2019! Plus, Fall 2019 is all booked and will start arriving in late July.
In lady’s apparel we are carrying brands like Columbia, Silver, Miss Me, Kuhl, Levis, Panhandle Slim, and many more.
In the footwear area for lady’s, we are ready for you! Over 50 styles of sandals and flips. Brands like Born, Chaco, Teva, Minnetonka, Columbia, Keen, Bionica, Skechers, Eastland, and Oofos. We have added Dansko casuals. In the athletic shoe category our inventory is very strong: Asics, Brooks, New Balance, Hoka One One, and Saucony.
Ladies, please stop out to see the great group of products we have put together for you! Men, Mother's Day is right around the corner - surprise her with a great gift from Trav's!
Until next time,
Blessings,
Travas
]]>It has reached that time of year though: Spring fever. I catch it every year. As you’re waking your bike from its winter slumber, take some time to look over your gear.
Often riding gear doesn't wear out, but over time it starts to not look quite as good as it once did. And sometimes, if you are like me, you just want a new jacket.
For years here at Trav's, we have been the place to get great gear at really reasonable prices.
We carry most price points of leather. For the budget-minded rider or non frequent rider, we offer corrected skin leathers. This product is a buffalo leather that has a corrected grain or finish applied to it. We offer chaps in this skin at only $59.99 and vests at just $39.99.
The next level of leather product is full grain buffalo. This skin is very long lasting and quite durable. he grain is not consistent, nut the garments are a great value. Chaps at $99.99. Vests starting at $59.99. Jackets starting at $139.99.
The top of the mark is our drum dyed naked cowhide. These skins are very supple. They have a great hand. They are so nice to wear because they move with you. Only about 3 out of 10 hides qualify to be tanned by this method. Chaps are $159.99. Vests $119.99. Jackets start at $249.99.
We also sell gloves, neck and face gaiters, helmets, boots, and many other accessories that riders like and use.
Being a rider myself, we carry items that I know will work. Items that will protect.
When you are out for a ride stop by - we will always have an ice cold water or a cup of Caribou coffee for you.
Get out on those machines and enjoy them!
Ride safe.
Until next time,
Blessings to you.
Travas Uthe
We have been holding this sale every spring since we started Trav's in 2004, but this is the first year we haven't had to pack up 75% of the store and move it to a better traffic location! Our brand new 28,000 square foot store is the high traffic location, and our sales have confirmed this.
The first Saturday of our sale was the second largest volume single day to date for Trav's Outfitter. We still have good sizes left. Come on out and take advantage of these deals!
Great selection of men’s western boots with values up to $230 - now marked $119.99. And if you buy two pair you get them for $200!
Leather and camo hunting boots with values up to $140 - now marked $79.99. And if you buy two pair you get them for $120!
Large group of casual shoes and hikers in brands like Keen, Columbia, Merrell, Solomon, and Twisted X - up to 60% off with prices starting at $39.99.
Nice group of soft toe lace work boots - up to $220 values, now $79.99
Safety shoes -100's of pairs - $130.00 values, now just $59.99. And if you buy 2 pair you get them for $80.00!
Men’s and women’s athletic shoes - up to $130 values for $59.99 to $79.99
Choose from Asics, Brooks, New Balance and more
Men’s casual and work jeans and pants - up to $85 values, now just $19.99 to $29.99
Ladies clearance tops starting at $9.99
Ladies clearance jeans starting at $19.99
Men’s long sleeve western shirts in sizes up to 5XL tall for just $19.99!
We’ve got a huge group of ladies clearance boots and shoes for just $19.99
Men’s and women’s Twisted X Mocs and Chukkas start at $59.99
Nice group of Stanley and Yeti products as much as 30% off
There are many, MANY more deals in our store. Stop out and take advantage of these great prices!
Until next time,
Blessings,
Travas
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She owned some 18'X50’ surplus army tents. She made some calls and secured a lot to rent along Highway 212 in front of the Dan Dugan (near where O'Reilly auto parts is today). We went out and put up two tents end to end and filled them with boots.
The "Tent and Boot Sale" was born. For the next few years this became an annual event in early to mid April. As the success grew, we outgrew the tents. We then held the sale in different vacant buildings along highway 212.
One particular year she rented the old Larrabee furniture building. (located right where NAPA is today). I remember it rained for a week straight. Great for business, but the roof was so bad it was almost like being outside! There were almost as many buckets catching drips as there were pairs of boots!
We still hold a sale that hearkens back to those times, nearly 33 years later. Recently we have held the sale in the former "Expressions" building near Target. This year will be different. With our new store, there is no reason to move a bunch of inventory to a higher traffic location. We are at the high traffic location everyday!
We have been in planning mode for the 2019 sale for weeks now. More details about the timing of the sale will be released soon. We are hoping you will be able to make time to come see us.
As I type I can almost smell the odor of the waxed OD green canvas that those tents were made of. I can almost hear the canvas flapping in the South Dakota wind. I can visualize the roof of that old building drip, drip, dripping. I can almost hear Marguerite telling customers that we can stretch those boots to fit. (She loved to sell them a bit too small).
Great Memories. All made by customers like you. Probably made by your fathers and grandfathers.
Thank you for those memories!
Hope to see you all soon at our 2019 Sale.
Have a Blessed Day,
Travas
Over 20 years ago, I did just that. It wasn't that I couldn't find boots I liked, it was all about value for my customers. Over the years I have designed/built over 50 styles of boots for specific reasons. Some boots were put together to meet a price. Others were designed to minimize the injury if hit with a chainsaw.
A lot has changed in the boot business. When I started designing boots it was really about emulation. We had branded styles that were great volume for us, but price increases had pushed us out of our sweet spot. In those days, I could use different components and achieve savings but still offer a boot that provided the same performance.
In today's environment, that’s tougher to do. Brands have been "beat up" by retailers. Consumers and retailers alike have demanded cheaper prices. In an effort to appease customers, brands have slimmed their margins. So buying private label product doesn't save as much on the wholesale price as it used to. When the prices for in stock product are near what private label is, it’s tough to justify the additional capital outlay that comes with private label.
We still do some "tweaking" of styles from a few brands to have them built to the preferences of our customers. We will often have leather outsoles replaced by work type outsoles on boots. We pre-book boots, meaning we see boots sometimes 12 months before we have them in stock.
We have been invited to be on advisory boards for brands to help them make sure they put the features and benefits our customers need into their boots. Sometimes we will commit to 300 pair of a particular style of boot to assure that the brand gets enough pre-sales to get that custom boot made.
In 1997, I designed a chainsaw cut resistant boot. In over 20 years we have only changed one component. We lowered the heel height to make it more stable for the wearer in rough terrain. The end user of that boot is so satisfied that we are their exclusive supplier.
If you are looking for a boot to meet a specific need, come see us! We are well-connected in the industry. We will guide you the best that we can. We want to help you get into a boot that will be comfortable for you to wear. A boot that will hold up. A boot that will offer the protection your feet need.
Until next time,
Blessings,
Travas
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In our new store on east highway 212 here in Watertown we have a separate section for those types of boots. Olathe, Hondo, and Anderson Bean are a few of the premium brands we carry. These boots feature nearly 100% leather construction. The only two parts of these boots that aren't leather are the soles and the shanks. The lining, insoles, midsoles, uppers, vamps, piping - all are leather.
Many ask why. Why would I spend $350 to $450 on a pair of premium western boots? The answer is clear. Not easy to afford, but clear.
Leather is healthy for feet. Leather does not hold foot odor like man-made materials. Leather holds up to foot perspiration. Leather shapes to your individual foot. Leather keeps the foot cooler. Leather lasts. Better boots fit the foot better.
We sell thousands of popular priced boots every year. These are good boots, but they have much less leather in them. Many do not have leather linings. Most of them have fiberlastic midsoles. Over time fiberlastic material comes apart from foot perspiration. Most of them have cushion insoles in them.
Most of these components that are in popular priced boots are fine, but not premium.
I often say the biggest difference between premium boots and popular priced boots is this: popular priced boots feel the very best the first day you wear them. They offer immediate comfort. But over time that comfort goes away. The man-made fabric linings hold foot odor.
On the other hand, premium boots feel the least comfortable the first day you wear them. Each time you wear them and your feet sweat in them, they form to your foot. Over time, even without you noticing, they end up "custom fit" to your foot.
Whether you are a popular priced boot buyer or you want to try on a pair of premium boots, stop by and see us. We would love to show them to you.
I often say that trying on is free. And it is free, but be careful, once you get to feel a pair of really great boots, you just might get hooked.
‘Til next time,
Have a Blessed Day,
Travas
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I will often speak of my childhood. My family moved to Watertown when I was in the third grade. My father was a lineman. Prior to coming to Watertown, he had worked for a few different rural electric cooperatives.
In the late 1970's and early 1980's, like today, it was a challenging choice to only have one income. It was important to my Father to have my mother home with my brother and I. It took effort and sacrifice to save up for good quality work clothing at our house.
My Father would save a small portion of each paycheck so that each fall he could buy one item of Carhartt outerwear. I remember year after year going with my dad as he would buy a jacket or bib overall. He always would buy a good set of gloves or high quality wool cap.
One time I remember asking my Dad why he followed this disciplined pattern. He responded very plainly: "I must work outdoor for my job. God gave me these tools, my hands, my legs, my feet, my eyes. Without these tools I am useless to my employer. It is my job to protect these tools. That is why I wear only quality clothing and footwear. I can't afford to risk these tools to inferior products."
Not sure, but maybe that is where I got the yearning for good gear. When I started in retail at age 15, I was drawn to good gear. Now 34 years later, I still really enjoy buying good stuff to offer our customers. It still feels good to see customers leaving with shoes, clothing, and accessories that I firmly know will give them good service. That will protect their "tools". Products that will protect them from the elements.
Times have changed some. The thought of saving for a garment for a year is gone from our culture. Many customers will "settle" for a bit less quality. We have been sensitive to those customers. We know that each customer has a budget that they adhere to. We offer products in most price and quality ranges.
But my heart is still set on offering the best products at the best value.
My hope this day is that you are safe and warm. Inside from the harsh winds that blow. But, if you must be out in this, rest assured that we have the products you can count on.
Stop by when you get a chance. Get yourself a cup of coffee or a bottle of water. We know what we do is about so much more that selling products. We are in the business of caring for our neighbors.
]]>Many have no idea of what goes in to buying inventory for a retail store. What the lead times are, how do you know what to buy, or how much to buy? Do we just buy what we like? Do we always get what we order? Here’s a bit of an inside look.
I’ve been attending the market in Denver for 28 years. I have bought for a new store just opening. I have bought for stores doing over 5 million in revenue a year. The basic way of buying is the same no matter the scale.
By mid-February, all of Fall 2019 will be put to bed. Meaning that except on rare occasions, what we are going to have in stock in September has already been ordered. In today's retail economy, if it isn't booked by mid February we're not getting it.
How early we need to order has really changed in the last few years. Manufacturers have been hit hard by retailers asking for discounts, and those have eroded their margins. For this reason they have little tolerance for risk. They make what they have sold. On top of that, minimum quantities must be met to even get the factories to build a specific style.
Just one example: In order to get a new style placed for production in a factory, the minimum is 1200 per color per style. On basic items this is no problem. However, when it comes to more specialty items that are wanted or needed in our area, often those minimums cannot be met.
I’m not sure I have the exact answer on how much to buy. We do use historic data. We also use our "gut". If we commit to too much and it doesn't work, it hurts. Markdowns can erase profits quickly. If we don't buy enough, we leave profits on the table because we can't make a profit on product that we don't have to sell.
One "insurance" that I use is my number of years in the business. I am blessed with many connections that are willing to help if I end up short of product. That’s another reason we carry so many lines.
Buying what we like? Trav's Outfitter is an extension of my personality. We carry products that I use. We carry products that meet my list of specifications. There are many products that we could carry and probably would sell well, but we strive to only sell products that deliver value. A cheap price delivers no value. There are many items that we carry that I wouldn't wear or use, but some of those items end up to be great sellers. Ultimately, it’s up to our customer. They tell us what to carry by how they respond to an item.
Getting what we order? Not always. Often there are issues that are beyond our control and our vendors control. Factory issues. Fabric issues. Quality issues. Shipping issues with ship lines or at the port. Issues with customs getting the product cleared. The list could go on and on.
History with a vendor and knowing the principals of these companies helps us navigate this. Again, the better the product, usually the better the company. he better the company, the fewer the issues. Overall, we probably get 90% of what we order on time.
This retail business is not for the faint of heart. I believe that’s one of the many reasons my faith has grown so strong. I have to believe that God has this. That I make the best decisions that my simple mind can, and I trust that God will show up.
Crazy thing is that for over 34 years, He has. I've made so many stupid buying decisions over the years. Each time, He has helped me out of the jam I’ve put myself in.
This has been a crazy ride but I wouldn't trade it for anything!
Until next time,
Blessings to you,
Travas
]]>In my younger years in this business, it WAS all about the shoes. Since 1985, I have been using every opportunity I’ve had to learn about this business of footwear. That hunger to learn has helped us to reach the level we’re at today.
Most of us at some point in our career start to ask: "Is this it? Is this what I was put here to do?” I have been blessed with a family that gives until it hurts. So when I did reach that point in my career, it was relatively easy to migrate to where my heart is today.
For myself and many of us here at Trav’s, we understand this well. Sure, we must sell shoes in order to keep this business going. We won't ever lose sight of that fact. BUT, I believe firmly that God has blessed the success of this company for so much more than worldly gain. He expects/trusts/hopes that we will take a portion of the success we enjoy and do His work in this world.
I often share, "One day when I see Jesus face to face, I don't think that He is going to be interested in how many pairs of shoes that I sold". I think He has far more noble goals for all of us to attain.
To that end, Trav's Outfitter supports many causes and projects in our immediate area as well as across the world. We believe in strong families. We believe that no one should be exploited for any reason. We believe that we should look after those that are hungry. Those that suffer from addictions. Those that have hurts, big or small.
This building on the east end of Watertown is a great place to buy shoes. We offer unmatched selection. We have knowledge and expertise that can't be found anywhere else. We offer the best service we can. We do our best to take care of our valued customers after the sale.
For those that have been long-time Trav's customers, thank you. Those of you that haven't had the chance to become part of the family, stop by. Reach out via our website or social media. We will do our best to show you our way of doing business. We think you will like what you've found.
Stay tuned. Going forward in this series of blogs I am excited to share many more details about how "this is not just about the shoes".
Stay warm. Be safe. Blessings to you all,
Travas
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