WATERTOWN, S.D., April 14, 2025 – Trav’s Outfitter, a trusted name in work and western footwear and apparel for over 20 years, is excited to announce the opening of its second South Dakota location in Rapid City in July 2025. Located in the Dakota Market Square development, the 33,000-square-foot store will feature an unsurpassed selection of high-quality footwear, workwear, and apparel, with a knowledgeable staff dedicated to delivering a superior retail experience.

A Different Kind of Retailer

Trav’s Outfitter prides itself on being different from big-box retailers. “What sets us apart is our unrivaled selection, commitment to quality, and a customer-first approach,” owner and founder Travas Uthe said. “Beyond just selling products, we understand the needs of the hardworking individuals we serve– whether they’re blue-collar workers, ranchers, or outdoor enthusiasts. We prioritize fit, function, and long-term value.”

Trav’s Outfitter believes in supporting the people who keep industries running, families supported, and communities thriving. The company sees footwear and apparel not just as products, but as essential tools for safety, comfort and performance.

“Our mission goes beyond retail – we’re here to make a real difference in people’s lives,” said Uthe. “Whether it’s helping a worker find the right boot to prevent fatigue, ensuring a rancher has durable gear for tough conditions, or simply treating every customer with honesty and respect, our goal is to enrich lives. When customers are well-equipped, they work better, feel better, and live better. That’s a responsibility we take seriously.”

Local Job Creation & Community Growth

Trav’s Outfitter’s expansion will bring approximately 40 new jobs to the Rapid City community. The company is committed to hiring locally and providing training that equips associates with expert knowledge and enthusiasm for serving customers.

MEDIA CONTACT: 
Shane Carlson
Trav’s Outfitter Marketing Coordinator
shane@travsoutfitter.com | 605-882-1739 ext. 213