History of Women’s Apparel at Trav’s

History of Women’s Apparel at Trav’s

Lady’s apparel, what a crazy ride it has been! 

Years ago at my former job we entered the lady’s apparel business during the Garth Brooks era. High rise jeans in every color under the rainbow. No back pockets. Every color of lace ropers to match. During that "boom" we sold the product just as fast as we would get it in. Much like any boom, those days came to an end. Western clothing cooled off as the market went on to the next big fashion trend.

In May 2004, when we opened our store out on Highway 20 we tried to carry some lady’s western apparel. Our space was small and it was hard to really merchandise it well. We were also selling men’s so much better, so the decision was made to no longer carry lady’s apparel.  However, we continued to sell women’s boots. 

When we started planning for our new store, we knew we needed to re-enter the women’s apparel market. And boy did we go all in! We are carrying almost all categories in lady’s apparel:  Basics. Casual. Dressy casual. Jeans. Shoes - lots of shoes!

We had a great Holiday 2018 selling season, have made a few adjustments, and are excited about all we have in stock for Spring 2019! Plus, Fall 2019 is all booked and will start arriving in late July.  

In lady’s apparel we are carrying brands like Columbia, Silver, Miss Me, Kuhl, Levis, Panhandle Slim, and many more.

In the footwear area for lady’s, we are ready for you!  Over 50 styles of sandals and flips. Brands like Born, Chaco, Teva, Minnetonka, Columbia, Keen, Bionica, Skechers, Eastland, and Oofos.  We have added Dansko casuals. In the athletic shoe category our inventory is very strong: Asics, Brooks, New Balance, Hoka One One, and Saucony.  

Ladies, please stop out to see the great group of products we have put together for you!  Men, Mother's Day is right around the corner - surprise her with a great gift from Trav's!

Until next time,




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